True Colours International Trailer

Case Study

Context

SBS and production company Bunya required an international trailer for a new drama series about an Indigenous city detective returning to her community to investigate a murder. The challenge was to communicate tone, stakes and cultural specificity without overwhelming unfamiliar audiences with plot detail.

My Role

After screening the series, I selected moments that clearly established setting, conflict and character perspective. I prioritised intrigue over exposition, shaping the trailer around escalating tension while visually grounding the audience in culture and place.

Outcome

The final trailer was embraced by the production team and presented at international television markets as the primary launch asset.