KGB Official Promo

Case Study

Context

ABC required a punchy promo for a new Indigenous comedy series centred on two unconventional police officers. The trailer needed to communicate tone clearly and showcase the humour quickly.

My Role

I selected character-driven moments that highlighted chemistry and comedic timing, structuring the trailer for fast pacing and tonal clarity. The edit balanced humour with authenticity to ensure the series’ voice felt distinct.

Outcome

The promo was well received by producers and network executives and rolled out across ABC broadcast and digital channels.